by Sumit Bhatia
Executive Summary
Business users are overwhelmed by data but under-equipped to use it. Traditional BI tools fall short when teams need flexible, context-rich answers fast. Snowflake Intelligence changes this by enabling users to interact with data using natural language. Backed by agentic AI and built within the governed Snowflake environment, it transforms data exploration into a dialogue. This blog explores the challenges Snowflake Intelligence addresses, the value it brings, and the transformational role it plays in the AI-first enterprise.
Introduction: From KPI Overload to Conversational Insight
The enterprise world is flooded with dashboards, metrics, and KPIs. But the truth is, most business users still struggle to get the answers they need, when they need them. Static reporting, reliance on analysts, and siloed data continue to slow decision-making.
Despite powerful data platforms, business users still rely on dashboards built for yesterday’s questions. When something new arises, they wait for data teams to model it—often missing critical windows to act. This delay, and the lack of contextual understanding from static KPIs, makes decision-making reactive instead of proactive.
Although there have been many ‘Talk to the Data’ features in the past that could either convert your questions to a SQL query or pass them through a RAG based pipeline to get your answers from the documents. But none could reason with you, like a human would. None had the capability to contextualize the response based on the intent of the question.
A New Paradigm: Reason with your Data
Snowflake Intelligence marks a turning point. It transforms how people engage with data—no queries, no code. Just a Live conversation with the Org-wide data in your Snowflake account. And it responds with clear, actionable insight, grounded within your own secure Snowflake environment.
Snowflake Intelligence bridges the gap between data and decision-making. Powered by agentic AI, it enables users to ask reasoning based questions like:
“Show me the leads that converted in Q2 along with the most probable reasons behind the ones that did not convert?”
“Which of our marketing campaigns worked best across the channels in the last week and which of the metrics outperformed?”
These aren’t just simple SQL based queries. Snowflake Intelligence reasons across structured and unstructured data, combining raw figures with contextual narratives. It builds a story around your data and delivers the why, not just the what. With the reasoning capabilities, you don’t just get ‘Descriptive’ Analytics, but also ‘Diagnostic’ Analytics.
And because it’s built into the Snowflake platform, everything is governed, secure and real-time.
At Kipi.ai, we’re driven by a mission to make data more human. Snowflake Intelligence embodies that shift, away from static analytics and toward intelligent interaction. We’re particularly excited about how easily it can be tailored to different business personas: sales leads, marketers, service teams and more.
The Business Value in Action
With Snowflake Intelligence, organizations can:
- Eliminate reporting delays by enabling self-service AI
- Reduce analyst workload while improving decision velocity
- Unlock deep insights from both structured and unstructured data
- Make data-driven decisions faster, with confidence
- Mature from basic KPIs to AI-powered, contextual narratives
How Kipi.ai and Snowflake Deliver Joint Value
Snowflake provides an easy-to-use, secure, unified data platform. Kipi.ai brings domain-specific AI expertise with years of experience in building and scaling AI/ML Workloads for larger enterprises.
Together, we enable:
- Fast deployment of custom agents tailored to your business
- Persona-focused AI experiences for non-technical users
- Real-time insight delivery with no data movement or manual prep
Conclusion
Snowflake Intelligence is more than a feature. It’s a transformation. For the first time, businesses can stop searching for answers in reports—and start asking questions directly.
If you’re already using Snowflake, this is your next maturity leap. If you’re just getting started, there’s no better foundation. Either way, the future of data-driven work is here—and it’s talking back.
About kipi.ai
Kipi.ai, a WNS company, is a leading analytics and AI services provider, specializing in transforming data into actionable insights through advanced analytics, AI, and machine learning. As an Elite Snowflake Partner, we are committed to helping organizations optimize their data strategies, migrate to the cloud, and unlock the full potential of their data. Our deep expertise in the Snowflake AI Data Cloud enables us to drive seamless data migration, enhanced data governance, and scalable analytics solutions tailored to your business needs. At kipi.ai, we empower clients across industries to accelerate their data-driven transformation and achieve unprecedented business outcomes.
For more information, visit www.kipi.ai and www.wns.com.
