by: Drew Brigham
Executive Summary
Retailers today face intensifying pressure to protect margins in the face of rising tariffs, fluctuating input costs, and increasingly price-sensitive consumers. Traditional pricing tactics—like manual updates or blanket discounts—fail to adapt to fast-changing market dynamics. In this blog, Drew Brigham explores how retailers can build a data-driven pricing and discount strategy that balances profitability with customer value perception. With the right foundation of pricing intelligence and optimization, supported by platforms like Snowflake and expert guidance from Kipi.ai, retailers can shift from reactive pricing to proactive, precision-led decision-making.
The Pricing Dilemma
Pricing strategy has never been more complex. With tariff fluctuations, changing supply chain costs, and unpredictable consumer behavior, retailers are forced to walk a tightrope between profitability and affordability.
Simply raising prices isn’t always feasible. Customers are more empowered than ever, and their loyalty can shift quickly in response to perceived price fairness. Meanwhile, discounting too aggressively erodes margin without guaranteeing long-term loyalty. The traditional manual approach to pricing—relying on static spreadsheets, limited KPIs, and gut feel—no longer holds up.
The Case for a Smarter Pricing Approach
Retailers need a systematic, scalable way to analyze, monitor, and adjust pricing decisions. That begins with a two-step methodology:
1. Pricing Intelligence
This is the foundation. We start by gathering internal data – sales history, inventory levels, product costs, customer behavior, margin performance – and external data such as competitor prices, raw material price trends, macroeconomic factors, and even custom factors like weather patterns. Next, we create descriptive analytics, via BI dashboards, to help pricing decision makers understand the relationships between key data points and use those insights to craft effective pricing strategies. For example, we might visualize the relationship between weeks of supply and margin to identify opportunities for markdowns. Or, we might look at how conversion rates fluctuate for a specific product at different price points.
2. Pricing Optimization
Descriptive analytics are a great way to lay the foundation, but predictive and prescriptive analytics are necessary if companies want to truly optimize their prices at scale. Using machine learning and AI models, retailers can automatically test different pricing scenarios and simulate outcomes across multiple variables. For example, AI can identify which price points maximize total profit by finding the optimal balance between margin rate, customer demand, and inventory turnover for each item.
This transition from intelligence to optimization allows retailers to shift from reactive, one-time decisions to continuous and automatic data-informed adjustments.
Realizing the Benefits
Retailers that embrace this data-driven pricing framework can unlock multiple benefits:
- Margin protection without sacrificing customer demand
- Greater agility in responding to tariff shifts, competitive moves, and demand signals
- Reduced reliance on manual processes across pricing teams
- Clearer visibility into pricing performance across categories and channels
Importantly, pricing optimization also offers explainability. Rather than treating the AI model as a black box, retailers gain insight into why a particular price point was recommended—a massive benefit when crafting overall pricing and merchandising strategy
The Role of Data Platforms in Pricing Success
Implementing an effective pricing strategy depends on robust, integrated data infrastructure. This is where Snowflake plays a pivotal role.
By centralizing internal and third-party data—like POS systems, supply chain feeds, competitor pricing, and external factors via the Snowflake Marketplace—retailers gain a single source of truth. Snowflake’s scalable architecture supports large product catalogs and high-frequency updates, while in-platform AI/ML execution ensures efficiency and governance without incurring high egress costs.
Where Kipi.ai Adds Strategic Value
While data infrastructure is critical, so is expertise. Pricing isn’t a one-size-fits-all formula—it’s deeply contextual.
Kipi.ai works with retailers to define the right focus areas for pricing analysis, determine which metrics matter most, and build tailored dashboards and AI models that reflect their business priorities. Whether you’re optimizing for margin, demand, or clearance, our retail-focused analysts and data scientists help ensure your pricing engine reflects your commercial goals.
The Power of Partnership: Snowflake + Kipi.ai
| Snowflake Enables | Kipi.ai Delivers |
| Centralized, secure data environment | Strategic advisory on pricing data sources and KPIs |
| Integration of structured, unstructured, and third-party datasets | Custom pricing intelligence dashboards tailored to retail personas |
| In-platform AI and ML for fast, scalable optimization | AI/ML models that simulate pricing scenarios and recommend optimal actions |
| Real-time access to Snowflake Marketplace (e.g., competitor data feeds) | Explainable pricing insights that guide commercial and leadership decision-making |
Closing Thoughts from Drew Brigham
“In an environment of margin pressure, pricing can’t be managed with gut feel and spreadsheets. AI-driven intelligence helps retailers find that sweet spot—where profit and demand meet.”
Conclusion
As pricing pressures rise, the need for intelligence and automation grows stronger. Retailers that take a structured, data-informed approach to pricing—rooted in strong infrastructure and guided by AI—will be better positioned to adapt, compete, and protect their margins. Platforms like Snowflake provide the scale and flexibility, while partners like Kipi.ai help bring that data to life through tailored analytics and pricing strategies that move with the market.
About kipi.ai
Kipi.ai, a WNS company, is a leading analytics and AI services provider, specializing in transforming data into actionable insights through advanced analytics, AI, and machine learning. As an Elite Snowflake Partner, we are committed to helping organizations optimize their data strategies, migrate to the cloud, and unlock the full potential of their data. Our deep expertise in the Snowflake AI Data Cloud enables us to drive seamless data migration, enhanced data governance, and scalable analytics solutions tailored to your business needs. At kipi.ai, we empower clients across industries to accelerate their data-driven transformation and achieve unprecedented business outcomes.
For more information, visit www.kipi.ai and www.wns.com
