by: Drew Brigham
Executive Summary
Retailers today sit on a goldmine of data—but too often, they lack the tools to translate it into bottom-line results. From streamlining operations to refining marketing strategies, profit potential lies in making smarter, AI-driven decisions across the value chain. This blog explores four proven Snowflake-native AI solutions developed by Kipi.ai that empower retailers to do just that—from marketing mix modeling to demand forecasting, customer retention, and scalable content generation.
Four Ways Retailers Are Using AI to Boost Profitability
1. Marketing Mix Modeling (MMM): Spend Smarter, Scale Faster
Marketers are under pressure to prove ROI—especially for top-of-funnel efforts that aren’t easily linked to conversions. Kipi.ai’s MMM solution, a free Snowflake-native app, delivers descriptive analytics and AI-driven recommendations for how to allocate spend across channels to optimize for revenue or reach.
Key Benefits:
- Achieve optimized ROI though prescriptive spend allocation recommendations
- Understand the impact different marketing activities have on conversions
- Low total cost of ownership – no need for external tools
2. Demand Forecasting: Predict, Don’t React
Accurate demand forecasting impacts everything from purchasing to workforce planning.Kipi.ai builds Snowflake-native forecasting models that integrate first-party data with third-party signals like weather data – resulting in more accurate demand predictions.
Impact:
- increase forecast accuracy
- Improve inventory purchasing and allocation to reduce waste and inventory costs
- Increase profitability by aligning resource planning with expected demand
3. Repeat Purchase Prediction: Smarter Retention Strategies
Not all customers are at risk of churning—and not all should receive the same incentives. Kipi.ai uses Snowpark to develop ML models that predict the likelihood of repeat purchases, enabling precise, efficient loyalty strategies.
Impact:
- Optimized discount targeting
- Increased repeat sales
- Better campaign ROI
4. Product Content Generation: Scale Content Without Compromise
With thousands of SKUs and constant updates, content creation is a bottleneck. Kipi.ai’s Cortex-powered solution leverages LLMs and Streamlit to generate SEO-rich, on-brand descriptions at scale. Use this to generate multiple versions of content to enable A/B test-driven content optimization and personalization opportunities.
Benefits:
- Reduced copywriting overhead
- Higher engagement and conversion
- Faster go-to-market for new products
Why Build Natively in Snowflake?
Each of these solutions shares a common architecture advantage: they’re built entirely within Snowflake. That means:
- Faster implementation
- Enhanced governance and security (Data stays within Snowflake)
- Lower cost and reduced tech sprawl
- Flexible customization to match business goals
Quote from Drew Brigham
“AI is truly a dual-threat: it not only can turn your wealth of data into a profit-driving asset but can at the same time help you facilitate better customer connections and experiences”.
Conclusion: Profitability Starts with Data Activation
Retailers today don’t have a data shortage—they have an activation gap. Turning raw data into actionable intelligence is the difference between keeping up and pulling ahead. With Snowflake as the foundation and Kipi.ai’s AI-driven applications layered on top, retailers can finally connect data to profit – with speed, scale, and security.
Whether it’s optimizing marketing spend, forecasting demand, retaining customers, or scaling product content—every solution we’ve built is designed to do one thing: turn your data into profit.
The tools are ready. The insights are waiting. It’s time to reimagine what your data can do.Reach out at info@kipi.ai or follow us on LinkedIn to learn more.
About kipi.ai
Kipi.ai, a WNS company, is a leading analytics and AI services provider, specializing in transforming data into actionable insights through advanced analytics, AI, and machine learning. As an Elite Snowflake Partner, we are committed to helping organizations optimize their data strategies, migrate to the cloud, and unlock the full potential of their data. Our deep expertise in the Snowflake AI Data Cloud enables us to drive seamless data migration, enhanced data governance, and scalable analytics solutions tailored to your business needs. At kipi.ai, we empower clients across industries to accelerate their data-driven transformation and achieve unprecedented business outcomes.
For more information, visit www.kipi.ai and www.wns.com
